I work with founders, executives, and organizations to bring clarity, alignment, and momentum to their work–helping teams move ideas from vision to execution.
MBA-trained with more than a decade in brand, business, and partnership leadership, I bring a balance of creative insight and commercial discipline. I’ve partnered with senior executives to define growth strategies, manage multi-million-dollar retail partnerships, and scale talent-led brands across 40+ global markets.
I typically collaborate with leadership teams in a fractional or advisory capacity, supporting projects that involve:
Brand and business strategy
Licensing and commercial partnerships
Annual planning and operational growth
More about my background on LinkedIn →
Examples of Past Work
Drop of Sunshine (Global Wine Launch)
Hello Sunshine partnered with Treasury Wine Estates to create its first global wine brand — a chance to extend the company’s storytelling into an entirely new category. As the company lead, I worked closely with all key stakeholders across our media business and with our wine partner, guiding the brand’s development from concept to launch. I oversaw identity and packaging across six varietals, partnered on merchandising, promotional, and global distribution strategy, and liaised across creative, marketing, and experiential teams to bring the brand to life.
The debut at Hello Sunshine’s Shine Away 2024 integrated Drop of Sunshine across content, events, and retail touchpoints. It became a first-of-its-kind extension for the company, blending creativity, community, and commerce into a brand you could share at the table.
The Home Edit (Licensing & Retail Expansion)
As Hello Sunshine’s VP of Licensing, I oversaw The Home Edit’s global consumer products business and led expansion into new categories—including luggage, cleaning, and décor—while managing retail partnerships including Walmart, The Container Store, iDesign, and Ruggable. I guided a cross-functional product development team to translate The Home Edit’s expertise in home organization into lifestyle categories that felt authentic to the brand.
The Home Edit’s product availability has since scaled to more than 40 countries, with standout launches like a travel collection that sold out on day one.
Flower by Drew Barrymore (Celebrity Brand Build)
As Senior Brand Manager in Walmart’s Home division, I partnered directly with Drew Barrymore and Barrymore Brands to develop, launch, and scale the exclusive Flower Home & Kids portfolio across furniture and décor. I supported a 20+ person product development team to bring Drew’s creative vision to life through storytelling, design, and merchandising strategies that resonated with a broad consumer base.
One of the most innovative initiatives was an exclusive made-to-order wall art program, which quickly became a customer favorite and demonstrated how celebrity-led brands could deliver authentic design at scale for Walmart.
